Do it! Festival in September 2025

Make ma! Festival – Reopening with History
A new home for sewing machines in Hamburg

A place for everyone who sews, embroiders—or wants to learn: With our new sewing machine shop in Hamburg's Alstertal district, we've realized a long-held dream. From now on, you'll find a modern selection of sewing and embroidery machines, accessories, personal advice—and a whole lot of heart.

Make ma! stands for creative freedom, good technique, and honest advice. What began as a small YouTube channel has now become a permanent resource for anyone who wants to rediscover or deepen their passion for sewing and embroidery. We believe that these topics are not a dusty past—but a vibrant part of our present.

We are all the more pleased that our new location has a very special history: After our brand Make ma!, founded in 2016, had grown, we acquired the dormant GmbH from my (Marit's) Grandfather. The magnitude and the history behind it only unfolded before us afterwards, like a colorfully patterned patchwork fabric.

The company was founded in 1925 by my great-grandfather – back then as a cable factory in downtown Hamburg. In the 1970s, under my grandfather's leadership, the company moved to its current location at Lademannbogen.

Just in time for our planned Make ma! Festival, an official letter arrived: Congratulations on our company's 100th anniversary. So this fall, we're celebrating both the old and the new!

We invite you to celebrate this new chapter with us.

Our timetable for the Make ma! Festival.

Note on participation in the workshops

In our workshops, we'll show you amazing techniques and how the machines work. Admission to the festival and participation in the workshops are generally free.

You can also watch the cap workshop for free. If you'd like to have your own cap embroidered live, you can purchase one on-site—the embroidery will then be part of the performance.

For all other workshops, we provide the materials, and participation is free. The general rule is: first come, first served.

The Make Ma! Festival
Store opening & 100 years of family business

🗓️ Friday, 26.09.2025 from 3–7 p.m.
🗓️ Saturday, September 27, 2025, from 11 a.m. to 7 p.m.
📍 Lademannbogen 15, 22339 Hamburg
🎟️ Free entry

Look forward to a creative weekend with:

• Workshops with experts from across the industry
• Exciting knowledge to take away
• Sewing machine demonstrations & new products
• Big raffle in aid of an animal welfare organization – main prize: a sewing machine!

There are also welcome discounts, meet & greets, good conversations, waffles, and pennants – a real feel-good celebration for the whole family.

Come by – we look forward to seeing you!
Your Make Ma team!