A recap of the Make ma! Sewing Machine Festival in Hamburg on 26 and 27 September 2025: workshops, machines, community, photos and 100 years of family history.

On September 26th and 27th, 2025, we celebrated a real highlight at our Hamburg store: the Make ma! Sewing Machine Festival . Admission was free – and yet priceless, because the atmosphere, the workshops, and the encounters made the weekend something truly special.

Numerous visitors from Hamburg and far beyond, including many long-time Make ma! fans, took the opportunity to be inspired in free workshops, try out new things, and exchange ideas about sewing and machine embroidery. Amidst tents, hand-painted signs, music, fries, waffles, and Tobi's PingPing food truck, there was a real festival atmosphere.

Our mission was to show that sewing and embroidery are anything but dusty – but rather creative, youthful, versatile, and accessible to everyone. The workshops reflected exactly that:

  • Friederike (Instagram: https://www.instagram.com/clacavi/ ) impressed with creative projects using the new PFAFF creative expression 750 .
  • Marit let beginners playfully discover the feeling of sewing in hands-on workshops with the Bernette B35 .
  • Schmetz impressively demonstrated how big the difference between the right needles can be – a real aha moment for many.
  • Veritas brought concentrated sewing power to Hamburg with its Power Stitch series.
  • And thanks to Sabine from Sulky by Gunold, the guests received in-depth expertise on yarns and stabilizers, which immediately made them want to try it out.

Besides the technology, the focus was also on togetherness: families, friends, and our team poured their hearts into the festival – from setting up tents and selling tokens to serving fries, waffles, and providing advice in the store. Special thanks also go to all our manufacturer partners who believe in our vision and supported us with the grand raffle benefiting the animal welfare organization Veto .

2025 is an anniversary year for us: 100 years of Make ma GmbH – founded in 1925 by Marit's great-grandfather. We are incredibly grateful to have been able to continue this story with such a vibrant, modern festival.

We want to thank everyone who was there – and to everyone who missed it: you really missed out! But don't worry: we'll be sharing more about this unforgettable weekend soon on the Social Club Podcast .

Photos from the sewing machine festival

A huge thank you to the hundreds of visitors who made our first sewing machine festival in Hamburg so special! 💛 Two days full of workshops, inspiration, and festival vibes – we're still overwhelmed.

A huge thank you also goes to Sven , who captured some wonderful moments for us. Out of respect for our guests' privacy, we're only publishing pictures where no people are directly recognizable – but the atmosphere still comes across, we promise! ✨

Mark during a consultation at a sewing machine shop in HamburgThe PFAFF creative expression 750 in review / experienceimage galleryJörn from the sewing machine shop in Hamburgimage galleryFriederike presents the new PFAFF creative expression 750Embroidery of caps on the Brother PR 1055X in HamburgJulie bakes waffles at the 2025 sewing machine festival in HamburgInspiration for your sewing and embroidery machineMoinliz, Marit and Julie at the Sewing Machine Festival 2025 in HamburgMarit and Mark run the sewing machine business in Hamburg
That was the Sewing Machine Festival 2025 in Hamburg. 📸 Thanks to @das.leben.des.sven

Highlight products from the festival

Shopping was, of course, also very popular at the festival. Here's a summary of the highlight products from the festival.

1 comment

  • Yvonne Rennewald
    • Yvonne Rennewald
    • September 13, 2026 at 4:25 pm

    Es war wunderschön bei euch und ich hab mich sehr gefreut das ich da sein konnte. Endlich konnte ich euch mal live erleben 💖. Leider ist Hamburg nicht gerade um die Ecke sonst würde ich öffter zu euch in den Laden kommen. Aber ihr habt ja einen tollen Shop bei dem ich weiterhin gerne einkaufen werde.
    Ganz liebe Grüße aus Berlin
    Yvonne

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