- 1 commenton Sewing Machine Festival 2025 in Hamburg: the Recap
- by Mark Angilowski
Sewing Machine Festival 2025 in Hamburg: the Recap
- 1 commenton Sewing Machine Festival 2025 in Hamburg: the Recap
- by Mark Angilowski
A recap of the Make ma! Sewing Machine Festival in Hamburg on 26 and 27 September 2025: workshops, machines, community, photos and 100 years of family history.
On September 26th and 27th, 2025, we celebrated a real highlight at our Hamburg store: the Make ma! Sewing Machine Festival . Admission was free – and yet priceless, because the atmosphere, the workshops, and the encounters made the weekend something truly special.
Numerous visitors from Hamburg and far beyond, including many long-time Make ma! fans, took the opportunity to be inspired in free workshops, try out new things, and exchange ideas about sewing and machine embroidery. Amidst tents, hand-painted signs, music, fries, waffles, and Tobi's PingPing food truck, there was a real festival atmosphere.
Our mission was to show that sewing and embroidery are anything but dusty – but rather creative, youthful, versatile, and accessible to everyone. The workshops reflected exactly that:
Besides the technology, the focus was also on togetherness: families, friends, and our team poured their hearts into the festival – from setting up tents and selling tokens to serving fries, waffles, and providing advice in the store. Special thanks also go to all our manufacturer partners who believe in our vision and supported us with the grand raffle benefiting the animal welfare organization Veto .
2025 is an anniversary year for us: 100 years of Make ma GmbH – founded in 1925 by Marit's great-grandfather. We are incredibly grateful to have been able to continue this story with such a vibrant, modern festival.
We want to thank everyone who was there – and to everyone who missed it: you really missed out! But don't worry: we'll be sharing more about this unforgettable weekend soon on the Social Club Podcast .
A huge thank you to the hundreds of visitors who made our first sewing machine festival in Hamburg so special! 💛 Two days full of workshops, inspiration, and festival vibes – we're still overwhelmed.
A huge thank you also goes to Sven , who captured some wonderful moments for us. Out of respect for our guests' privacy, we're only publishing pictures where no people are directly recognizable – but the atmosphere still comes across, we promise! ✨










Shopping was, of course, also very popular at the festival. Here's a summary of the highlight products from the festival.
AI embroidery designs look great – but as embroidery files, they're often completely useless
AI images often look like perfect embroidery, but are frequently unsuitable as a template for a real embroidery file. We'll show you which mistakes to avoid with AI-generated motifs, how to formulate better prompts, and how to recognise well-digitised embroidery files.
Embroider a woodland mobile: ITH ornaments step by step
Embroider fox, deer, fir tree and mushroom in a 10 × 10 cm hoop, then turn them into a woodland mobile or garland.
Read moreabout Embroider a woodland mobile: ITH ornaments step by step
Sew an alphabet cushion: personal pillows from A to Z
Sew an alphabet cushion with neat curves, even filling and a hidden ladder stitch, using a digital pattern that includes every letter from A to Z.
Read moreabout Sew an alphabet cushion: personal pillows from A to Z
Split:
Tips for buying fabric scissors: What to look for in scissors for sewing and embroidery machines
Learn hand embroidery with Lieselou DIY in a livestream
1 comment
Es war wunderschön bei euch und ich hab mich sehr gefreut das ich da sein konnte. Endlich konnte ich euch mal live erleben 💖. Leider ist Hamburg nicht gerade um die Ecke sonst würde ich öffter zu euch in den Laden kommen. Aber ihr habt ja einen tollen Shop bei dem ich weiterhin gerne einkaufen werde.
Ganz liebe Grüße aus Berlin
Yvonne